Operation Red Rose (ORN), with its provincial sponsor Nova Scotia Liquor Corporation (NSLC) launched the 2011 Operation Red Nose campaign in Nova Scotia today. Throughout the holiday season, Operation Red Nose offers safe rides home to party-goers. This year, Safety Services Nova Scotia (SSNS) will be local host within Halifax Regional Municipality administering the program with the goal of making roads safer during the holidays. In 2011, the red-vested volunteers will be on the road Friday and Saturday nights, beginning November 25 through December 17.
Dedicated volunteers from the community along with corporate groups have committed to participate in the program and respond to requests for safe rides home during this busy party season. In 2010, 323 dedicated volunteers provided more than 500 rides throughout Halifax Regional Municipality. In addition to making roads safer, proceeds from the ORN program support local youth initiatives. "One hundred percent of the client donations within HRM are given to local non‐profit organizations that support Safe Grad programs. Every year, more than $1.3 million is raised nationally supporting youth oriented causes." declares Jean‐Marie De Koninck, Founding President of Operation Red Nose.
"Operation Red Nose is a key holiday service that the NSLC and its beverage alcohol partners are proud to continue to support," stated Terri Mosher, Communications Consultant with the NSLC. "The beverage alcohol industry as a whole has taken great efforts to promote responsible use of the products we sell and it’s great to see that from one year to the next, more people are acting more responsibly while enjoying the social occasions that come with the holiday season."
"As the province’s leading not for profit safety service provider for road, occupational & community safety, becoming involved in Operation Red Nose is a perfect fit", states Jackie Norman, President & CEO of Safety Services Nova Scotia. "We have a mandate to promote safe behaviours and provide safety education. I urge volunteers to come forward and assist us in keeping the roads safer during the holidays. Once again, donations received will go to a great cause – local safe graduation programs!"
This year is the largest Operation Red Nose campaign to date as the service will be available in 111 host communities in eight Canadian provinces in 2011. Last year, 55,174 volunteers provided 81,022 rides in communities across Canada. This year again, ORN needs the help of volunteers. Without volunteers, a successful campaign is not possible. Volunteering with friends, family or co-workers is fun, and helps keep roads safe. To download a volunteer application form, visit http://www.operationrednose.com/.