Using his live-stream concert at the Hammersmith Apollo in London on June 11th as an experimental platform, the Ush may be the first celeb to fuse social media, holograms, avatars, and music for the most immersive, interactive performance experience EVER!
Audience members will be able to create online avatars who will, via the wonder of the hologram, be able to dance with Usher on-stage.
The director of the performance, Hamish Hamilton, clarified in a recent interview, saying:
"Literally, people will be able to create their own avatar and have it dance on the screen with Usher…We know that the principles work – now we have to ensure that we can create this in a way that is live and interactive. There are literally people at computer programs all around the world as we speak, trying to work out the way of doing it.”